Click-stream for Food Industry

As we have been talking about the impact Big Data has on all the industries and particularly on the food industry. In this blog I will be discussing about the clickstream with it’s benefits and challenges that we have to face with it.

Understanding Clickstream

Clickstream data refers to the user generated information when performing an activity or when surfing a web application. It includes crucial information for companies which can help analyse the user ’s behavior and get an idea of how efficient their site is to drive sales. Clickstream analysis can manage large amounts of information from of the clickstream that could be structured, unstructured or partially structure.  (‘Clickstream Data: Cost-Effective Tool for Businesses to Succeed in 2020 and Beyond’, 2019)

Benefits of Clickstream in Food Industry (Food and Beverage Analytics: Quantzig Explains How it is Revolutionizing the Way Businesses Function, 2020)

• Implement continuous improvements by means of dashboards for real-time analysis.
• Concentrate on SPC tracking with real-time feedback to maximize yield and performance.
• Formulate machine information to minimize downtime.
• Predictive communication strategies are growing
• Multi-channel marketing possibilities

(Clickstream Data Analysis Can Help Businesses to Identify New Up-selling and Cross-selling Opportunities | Read Quantzig’s Latest Article to Know How, 2019)

 

Challenges of Clickstream in Food Industry (Clickstream Analytics Market by Application & Type - Global Forecast 2022 | MarketsandMarkets, no date)

• Collection of data and business identification requirements
• Clickstream Real-Time Data evaluation

Conclusion:

In short, the big data created through internet navigation is noisy and requires careful cleaning and pretreatment. If this has been achieved, methodological methods may be implemented to classify customer habits that contribute to personalization and focused promotion of higher quality.

Bibliography

Clickstream Analytics Market by Application & Type - Global Forecast 2022 | MarketsandMarkets (no date). Available at: https://www.marketsandmarkets.com/Market-Reports/clickstream-analytics-market-173045430.html (Accessed: 7 June 2020).

Clickstream Data Analysis Can Help Businesses to Identify New Up-selling and Cross-selling Opportunities | Read Quantzig’s Latest Article to Know How (2019). Available at: https://www.businesswire.com/news/home/20190917005452/en/Clickstream-Data-Analysis-Businesses-Identify-New-Up-selling (Accessed: 7 June 2020).

‘Clickstream Data: Cost-Effective Tool for Businesses to Succeed in 2020 and Beyond’ (2019) Quantzig, 13 September. Available at: https://www.quantzig.com/blog/clickstream-data-analysis-cost-effective-approach (Accessed: 7 June 2020).

Food and Beverage Analytics: Quantzig Explains How it is Revolutionizing the Way Businesses Function (2020). Available at: https://www.businesswire.com/news/home/20200418005001/en/Food-Beverage-Analytics-Quantzig-Explains-Revolutionizing-Businesses (Accessed: 7 June 2020).